Rich and creamy. Distinctively black. Velvety in its finish. This iconic beer is defined by harmony. Sip after sip, sweet counters bitter as the malt arrives on cue to compliment a base of roasted barley. Just as the unmistakable white head sits flush atop the dark beer, so do the flavors counter and combine perfectly. This is our greatest innovation. Truly unique. Perfectly balanced. Made of More. "This beer was our brewers' celebration of Arthur Guinness signing his 9,000-year lease" Developed in 1959, this beer was our brewers' celebration of Arthur Guinness signing his 9,000-year lease - a fitting way to mark 200 years of groundbreaking brewing. With a skillful pairing of nitrogen gas and carbon dioxide, the smooth, velvety texture was born. Distinguished by its legendary stormy surge upon pouring, Guinness Draught brewed up a storm all of its own. It established itself as the top-selling Guinness beer with lightning speed. Drinkers were instantly drawn to its complexity; its bold combination of flavors made a lasting impression. Guinness Draught was an unparalleled success.